I haven’t been able to read as much as I’d like to lately, but I have been able to listen to books and podcasts more. I just finished Crush It! and Dune Messiah, and now I’m starting a new one.
Crush-it! wasn’t bad. I didn’t know much about the author going into it. The book gave me some ideas about some things to stop doing and others to start. If you’re new to trying to market yourself online or how to leverage social networks, or thinking that you need to make a career change, you might find it useful. Audible and Amazon referral links below.
Audiobook on Audible.com:
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Print version of Crush It! on Amazon.com
I also read Crush It and I’ve got mixed feelings. While reading it and hearing the author in a few interviews, I feel like he’s always trying to be edgy and outrageous and in-your-face, and this diluted the meaning of the story for me. He also has that angry mentality. I had trouble getting insights from the book because again, he spends more time firing off shotgun platitudes than he does explaining his advice.
It’s kind of a similar vein to Jason Fried. Lots of very short bursts of “you must do this” and “don’t do that, do the opposite” but with minimal insight.
Honestly I think these guys are kind of defining a new category of writing – short and simple but purposely edgy and polarizing – more to get press (any press is good press) for themselves as opposed to delivering true, meaningful value in their writings. So you read their stuff and it riles you up but if you really think about it, it’s more noise than signal.